A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. This is often smaller brands that can’t pay influencers. Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . In many cases, micro-influencers are happy to work with brands for free, or in exchange for samples of products/free trials of services. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. "A lot of brands prefer to work with nano- or micro-influencers because they're a lot more focussed and more targeted to their followers and audience," Leigh-Wood Oakes added. How I found brands that collaborate with micro influencers Often times, you can see influencers working with them who have less than 10K followers. It depends on the niche you work in, and the individual brands you approach. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … All you have to do is learn how to pitch to brands as a micro-influencer. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Micro-influencers, who tend to have 5,000 to 100,000 followers, continue to grow in popularity, with almost over three in four (78%) brands saying they want to work with micro-influencers … However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . They are the ones sending free product to Instagram influencers/small blogs. 4. To be clear, I’m not saying that all of these brands work will small creators all of the time. Brands will work with agencies who provide them interesting campaign ideas rather than just a list of influencers and expected reach which happens most of the time. Pitch companies that collaborate with small influencers. Related: Micro-influencers Bring Mega ROI for Brands ... Brands want to work with influencers that share the same target audience, so partner with brands that do that. This can only be a rough guide, however. 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