Initial outreach template. Gifting influencers doesn’t have to break the bank. Gifting 101: How to reach out to influencers, How to Do Influencer Marketing at Scale — and Make the FTC Happy. (Don’t forget to include your social handles!). Basically, it’s a … Why? It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. The downside to this strategy is that you won’t be able to personalize your packages. Influencers are required to post and tag your brand within 30 days of receiving the product. You don’t have to take Steve’s word for it. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. It can serve as a subtle hint that you want them to post the gift you sent without the pressure. But that might be a worthy sacrifice if you’re looking to build a scalable influencer gifting operation. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … But say you want to send 50 products — your workload starts to get really time-consuming. And if you really want to add a personalized touch, we can always work something out together. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '5101f4f8-de46-4fb9-b8da-09bcd4fe4429', {}); Influencer Marketing 101, Character Types: This will help you remember the difference! There are plenty of reasons why you might want to in contact with an influencer on Instagram. Their favorites were then combined into this proven message. Less hassle for you, a smoother experience for your micro-influencers. You may also like. We hope you enjoy our products and feel free to get social!” can go a long way in making the influencer feel excited about posting instead of feeling like your gift was just sent as a marketing ploy. Octoly will also take care of any shipping issues that might occur. With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. How to Run an Effective Influencer Gifting Campaign. Produce Influencer Driven Product Photography & Videography. Breaking Down the Cost of Gifting Influencers. Easy peasy! The makeup company Beauty Blender ran into this problem when they first released their now-famous makeup sponge. Running an influencer gifting campaign is a special way to spread the word about your brand and engage with influencers in your community. That’s tough to sustain! Sure, it might be great if you’re only working with five or 10 people. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. This may seem like the most intuitive way to send products to influencers, but the problem is that it’s not the most scalable. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. If you’re interested in building relationships with influencers and running an influencer marketing campaign for your brand, contact Statusphere! Just take the … [The Definitive Answer] — Nicely Said, The Impact of Voter Turnout: 2016 Presidential Election Results by County, City, and Precinct —…, Hereditary, Don't Look Now, and the Despairing Future of Horror, If you sell makeup or fashion apparel, make sure to, Offer brief notes that they can have on-hand, like the. This one’s easy. Follow their call to action. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. You can take it to the next level by including a little tidbit that references something unique about the influencer or something they’re known for. Basically, it’s a win-win-win situation. Consider a Small Gift to Accompany Your Thank You Note. I can never thank you enough for all the opportunities you have given me. The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… Influencer Outreach Tips, Posted on March 7, 2019 by: Kristen Wiley. But, there is a catch: If you are simply gifting your product to influencers (and not paying them), they’re not obligated to promote you. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Many brands miss this opportunity … One of the best ways to do this is to personalize the gifting note. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. Carro asked a group of successful influencers what their favorite outreach messages were. If that's not your cup of tea, you can often hire influencers for their services. You wouldn’t want an influencer to give your product a bad review because they happened to use it incorrectly. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … You have always me great source of inspiration and support. It’s not necessary (and can be offputting) to send something extravagant. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. Influencers know genuine brands when they see one, so do your best to show you care. You decide how many products you want to allocate to a campaign. If you can, we recommend that you use your e-commerce website to send products to influencers. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. Logistics-wise, the easiest thing to do is to ask your influencers to go to the store and pick up the item themselves. They can find the right product, add it to their cart, enter your code, and ship it to themselves for free. We’ve seen many examples of brands being hugely successfully just through gifting influencers. We let the influencers come to you. In a recent episode of Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams addressed a question during the Q & A session regarding how to approach influencers. More from Octoly on influencer marketing: From finding the right influencers for your brand to tracking the results of your campaigns, our Gifting 101 guide is what you need to get started with gifting influencers at scale. Something along the lines of “Thanks for posting such great content! Similar to guest … That’s right. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. Kristen is the Founder & CEO of Statusphere. Just send them to our Octoly warehouse and we will take care of the logistics for you. Everyone loves gifts, and influencers love having new content to post! But don’t give up just yet. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. So get ready to ship those products out and start watching the sales come in. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. This is a particularly good one to use for micro influencers as they are … Request a demo or sign up to our newsletter. Every Product Seeding collaboration includes direct contact details for every selected influencer, and collaboration analytics with detailed results by influencer for three months. Want to test the Octoly way? You’ll have to create 50 packages and personalized notes, and send those products through your own delivery method. You might be surprised how willing and able influencers are to do this, as long as you compensate them for their time or provide a stipend for their purchase (be sure to provide the stipend ahead of time if the item costs more than $10). On the occasion of your retirement I would like to show my gratitude to you by gifting you a small gift. Don’t worry, because there are tools and platforms that let you combine the personalization of manual product delivery with the automation of e-commerce checkouts. But a small, thoughtful gift can take your thank you note skills to the next level. The high level of users has made Instagram a go-to platform for many brands. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Influencer marketing is a trending topic in content marketing. Here are a few tips to impress influencers with this step and deliver personalized experiences: If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! Who are the most important people in an industry? Thank you Note to influencer after getting an appointment on the phone Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to … The creators will receive their packages within four days. When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. It's a great platform for mutual promotion, first and foremost. And don’t forget, influencers, no matter how formal or business-like, are people too! If your client mentions she loves Game of Thrones, for example, a novelty mug is a great gesture. Once you’ve compiled a list of potential influencers, I suggest you prioritize … To have your product properly showcased by the influencer, you need to give them clear instructions and suggestions. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Influencer gifting is a great way to create some meaningful buzz for your brand. The good news is that there are other ways to send products for your influencer marketing campaign. Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. Ready to get those influencer marketing campaigns fired up? Sample letter to write a letter to accompany a gift. If you have any DMCA issues on this post, please contact us! This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Collaborations. While a free sample of your product could be nice, it’s not necessarily going to help build brand affinity on their part and it might raise questions or be misconstrued. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.” From the way it’s manufactured, to the best way to use it. Download our Gifting 101 guide, which compiles all our tips and tricks! Once you have their addresses, you can just package and send the products yourself. Influencer product gifting can get you authentic content about your product or service in no time. Gifting is a great strategy that works for books, clothing, makeup brands, and many others. Whatever makes your product unique, or anything that may need clarification should be included. Not only does this add a personal touch to the box, it gives your brand an opportunity to show authenticity and relatability. Gifting 101: How to find the right influencers for your brand? This post covers the secret to running a successful influencer marketing campaign using gifting-only. Prices start at $895 to gift up to 10 influencers. Image credit: Statista. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. Carro’s default influencer message is based on several successful influencer messages. Some influencers initially gave the tool a bad review because they were using it dry, instead of wet like the company suggests. For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer will feel as if they have received a benefit “worth” $2,000. This means brands need to step up their game to make their gifts stand out among the rest. Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. Keep your thank you’s simple and concise. 1. Yes, you are technically the one providing the gift, but the influencer is also providing exposure for your brand and products if they decide to post it. Closely related to “guest content” is its cousin -- collaborations. The easiest way to do this is to set up unique promo codes that influencers can use to order what they want directly from your website. Here are four strategies you can implement to ensure the greatest possible return on your collaboration. These influencers usually have other brand collabs that they divide their time between and you can’t expect them to do heavy research on every one. If you already have an email thread going with your influencers (as we showed you how to do in Part 2), you can easily get this information and add it to your spreadsheet of influencer information. Sample Thank You Letter For Christmas Gift. If you don’t tell them your product is made in a nut-free facility, or that part of the proceeds go to a special cause, they won’t know to mention those in their post and you could potentially end up with a generic post. Have a gameplan and most importantly, set reasonable expectations and … Letter Form – Influence letters should be typed and sent either via mail or email. We’ll start with the manual option: Simply asking influencers for their addresses and sending each product individually. 2. Keep these tips in mind when you’re writing your next influencer gifting note. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. What to Include on an Influencer Gifting Note. How Nestlé Got Japan Hooked on Instant Coffee, Six Ways To Generate New Ideas For Content, Are there 3, 5, 7, 9 or 36 Different Plot Types? You’ve heard the term influencer outreach thousands of times before. You can use e-commerce tools like Shopify to help. Here's what they'll be giving--and getting--this year. According to a poll on the Tomoson blog, 59% of marketers are p… Tips for Writing an Influence Letter . Companies like Hismile, Fashionova, Revolve, Missy Empire, Gymshark, Anastasia Beverly Hills, … Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. At Octoly, for example, we use the “pull model” — inviting our network of over 10,000 high-quality creators to pull their favorite products from a selection supplied by brands. For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. Regardless of the product value, you'll need to apply these influencer marketing principles. The below is the sample of handwritten thank you note to influencers. 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